For SaaS founders · Seed → Series A

SaaS pitch decks that make the growth story obvious.

SaaS partners are looking for three things a design-heavy deck cannot fake: a clean retention story, an obvious growth motion, and a product section that respects their time. We build around those three, not around visual polish for its own sake.

  • Cohort, ARR, and NDR slides that pass CFO scrutiny
  • Product-market-fit narrative grounded in your usage data
  • Precedent from vertical SaaS, infra SaaS, and AI-native tools

At a glance

Typical raise
$1M – $15M
Sub-sectors
Vertical · Infra · AI-native
Timeline
21 days flat
Starting price
$8,000

What SaaS decks need

Four things that separate a real SaaS deck from a pretty one.

These are the slides that tend to get half-built. We spend the narrative week making sure each one is carrying its weight before design starts.

Cohort, NDR, and expansion slides that pass CFO scrutiny

Net dollar retention, gross retention, logo retention, and expansion by cohort — rendered from your billing data, not from a generic template. The slides hold up when a CFO opens your data room the next day.

A product-led narrative, not a feature tour

SaaS readers have seen a thousand product screens. We build the product section around the three workflow moments that drive value — not around a screenshot carousel. It is shorter, denser, and converts better.

Precedent across vertical, infra, and AI-native SaaS

Vertical SaaS, dev-tools infra, data and analytics, AI-native applications. Each pattern is different — vertical SaaS needs land-and-expand visuals, infra decks need technical-distribution narrative, AI-native needs a defensibility slide that does not hand-wave.

Go-to-market framed as motion, not channels

Most SaaS decks list channels. Partners want to see the sales motion — who buys, how long it takes, what triggers expansion. We build the GTM slide around the motion and put the channel detail in the appendix where it belongs.

The process

Three weeks, three phases, one team.

Every project runs on the same flat timeline. You know exactly what you're getting and when.

  1. Week 1

    Research & narrative

    • Industry, competitor, and investor-thesis brief
    • Two founder-interview sessions (60 min each)
    • Narrative arc and story skeleton
    • Slide-by-slide outline approved before design starts
  2. Week 2

    Slide design

    • First full draft of 12-18 custom-designed slides
    • Financial-model integration with your numbers
    • Charts, diagrams, and TAM/SAM/SOM visuals built from scratch
    • Revision pass against narrative
  3. Week 3

    Coaching & polish

    • Live deck-defense rehearsal over video
    • Investor Q&A prep and hot-seat drills
    • Final polish, appendix, and data-room sibling deck
    • All source files + editable slides handed over

Pricing

Flat fee. No scope creep. Three speeds.

Pick your timeline. Every tier ships the full deliverable — narrative, deck, coaching, and source files.

Most founders pick this

21 days

Standard

$8,000

Our default. Most founders fit here.

  • Industry & competitor research brief
  • Narrative + story arc built from founder interviews
  • 12-18 investor-ready slides, custom visuals
  • One financial-model integration pass
  • Two rounds of live revisions
  • Deck defense rehearsal + investor Q&A prep

14 days

Expedited

$11,000

For founders already in conversations.

  • Everything in Standard
  • Compressed 14-day timeline
  • Daily async reviews
  • Priority calendar access

7 days

Rush

$14,000

Meeting is next week.

  • Everything in Standard
  • 7-day sprint, dedicated daily syncs
  • Same-day revisions
  • Founder-coaching call on day 6

Need a custom scope, a data-room-only deck, or a re-design of an existing deck? Let's talk.

SaaS FAQ

The SaaS-specific questions we hear most.

We are product-led with low ACV. Is the Series A narrative different?

Yes. Product-led SaaS decks need to show activation, expansion, and conversion-from-free metrics prominently, not just ARR. The narrative reframes from sales-led growth to the flywheel — where free users come from, what they activate into, and what converts them to paid. We build the cohort visualization around that flywheel.

How do you handle AI-native SaaS where the moat is unclear?

Directly. The defensibility slide is the hardest slide in an AI-native deck and skipping it does not make it go away. We build a slide around the specific combination of data, distribution, workflow integration, and switching cost that applies to your company. If there is no real defensibility, we will say so — that is a scope conversation, not a design one.

Can you work with our existing billing or analytics data?

Yes. We work from cohort exports, revenue snapshots, and activation funnels you provide — usually a CSV or a dashboard share is enough. We do not need live access to Stripe or your data warehouse unless the engagement involves deeper cohort work in the appendix.

Do you work with pre-revenue SaaS or only post-revenue?

Both, with a different emphasis. Pre-revenue SaaS decks lean on early adoption signals — waitlists, design-partner commitments, usage from an early access program. The narrative week spends more time on why-now and team credibility because the traction slide has less to carry. We will tell you on the intro call if pre-revenue is the wrong time for a full engagement.

Next step

Raising a SaaS round?

Tell us the round size, the ARR, and the timeline. We'll reply within 24 hours.